[1] The company's core business is food quality assurance with its services including certification, inspection, testing, and training.

[7] Both companies were originally formed in 1998 from the service delivery arm of the Ministry of Agriculture and Forestry Quality Management, with ASURE handling meat inspection and AgriQuality specialising in livestock, horticulture and forestry.

[13] In April 2016 the company acquired Australian laboratory-testing provider Dairy Technical Services.

[14] In November 2020 the company was fined $66,000 after pleading guilty to two breaches of the Health and Safety at Work Act over an incident in which seven workers suffered chemical burns while cleaning a Mycoplasma bovis-infected farm in 2018.

[15] Market Assurance helps New Zealand food producers connect with global consumers through tailored product claims and brand endorsement solutions, combining AsureQuality’s trusted endorsement with on-pack marks and co-marketing solutions.