Asurion, LLC is a privately held company based in Nashville, Tennessee,[3] that provides insurance for smartphones, tablets, consumer electronics, appliances, satellite receivers and jewelry.

[4] In 1995, Stanford graduates Kevin Taweel and Jim Ellis used a search fund to acquire the Houston-based roadside assistance company, Road Rescue.

[5] Four years later, they purchased Nashville-based Merrimac Group, which was offering specialty insurance to cover cellphones.

So in February 2017, Asurion launched its Simplr subsidiary to provide customer-service via on demand staffing and machine learning.

[13] In 2018, Asurion borrowed $3.75 billion via two leveraged loans, the proceeds of which were to be funneled to the PE firms that acquired the company in 2007.