The film follows a highly ranked high-school recruit, his family, and a competitive AAU team as they travel the country playing in marquee tournaments, competing against top-tier athletes, fighting to make it to the next level.

Tope's assistants search for middle schoolers that could play for the Compton Magic, finding out about their family situations and visiting their homes.

They need a supply of talented, highly ranked players in order to win games and renew their contract with their sponsor, Adidas.

Players like Parker travel all summer across the country, exhausting themselves, for basketball tournaments and camps run by the shoe company that sponsors their AAU team.

Ramon decided that Parker needed to be in the Nike Elite Youth Basketball League (EYBL) to get more exposure, which is why he plays for Cal Supreme.

[1] Under the Radar gave it a 5.5/10 rating and said, "More explanative than investigative, At All Costs draws attention to just how much amateur basketball has changed, but would benefit from a deeper examination of the consequences it has had on the players and their families.