He then worked with the India Today group as art director of the children’s magazine Target, where he also illustrated the joke pages.
Roy has also worked on books and associated educational aids for pre-school children, including games and puzzles, with various publishers in New Delhi.
In an interview to the newspaper DNA, Roy described the requirements for his job in these words: "The most important skill is not to be condescending towards children and to have a good sense of humour.
"My idea was to make the book essentially Indian so I tried to use mostly earthy colours and occasionally demonstrate the influence of our painting traditions", Roy said in an interview.
[7] Describing the thought process behind his dark illustrations, Roy told Time Out Mumbai that he did not think of his audience as children, but "more as my equals, perfectly capable of understanding adult matters”.