Today it sells fine art prints from a variety of UK artists.

However it is best known for its iconic posters such as L'Enfant (a picture of a muscular man cradling a baby), The Lord of the Rings from 1976 by Jimmy Cauty,[1] the Tennis Girl poster from 1976[2] and "Beyond City Limits", published in the 1990s.

[5] Athena's first shop was opened by Ole Christensen in Hampstead, London, in July 1964, and then bought by E&O which expanded Athena to 60 shops, making sure to keep the ethos on fine art reprints.

[6] Eventually the chain was sold off by E&O in 1977 to the Pentos Group before Athena went into administration when it failed in 1995.

The profitable stores were reopened by its former franchisees[7] but the last of these shops in Exeter ceased trading in September 2014, bringing its high street era to an end.