The first major effort at a new paper in the Atlanta area since 1903,[1] it was launched in mid-1964 by former U.S. congressman James C. Davis to advance the cause of racial segregation in the United States and to combat "radicalism", and had ceased publication by September 1965.
[2] Davis had spent three years raising money for the venture, and within months of its establishment, the Times faced problems with both finances and management.
[1] The paper aspired to a circulation of about 125,000 but achieved only 75,000, and reportedly lost US$3 million.
[2] A failed effort by the board of the Times to expand the paper state-wide ultimately caused its ruin.
Pauline Phillips attended the paper's opening ceremony, where she signed freshly-printed issues.