He created Seaboard Periodicals, which opened its office on June 24, 1974,[2] to compete in a field then dominated by Marvel and DC Comics.

Goodman hired Warren Publishing veteran Jeff Rovin to edit the color comic-book line,[3] and writer-artist Larry Lieber, brother of Marvel editor-in-chief Stan Lee, as editor of Atlas' black-and-white comics magazines.

Rovin said in 1987 he became involved after answering an ad in The New York Times: I was one of several people Martin interviewed, and I got the job because I'd had experience not only in comics but in mail order, the latter of which was to contribute significantly to Seaboard's cash flow.

Steve Mitchell was the comics' production manager, and John Chilly the black-and-white magazines' art director.

It was an unfortunate thing, and basically what happened was that Jeff's books didn't turn out so well... Martin had to pay high freelance rates, because otherwise nobody would work for a new and unproven company...

[7][page needed][1] These perks attracted such top names as Neal Adams, Steve Ditko, Russ Heath, John Severin, Alex Toth and Wally Wood, as well as such up-and-coming talents as Howard Chaykin and Rich Buckler.

[1] With the Atlas line losing money across the board and the already insufficient sales dropping, Martin Goodman dissolved the company in the fourth quarter of 1975.

"[13] This father-son conflict was fictionalized by a Magazine Management staffer, Ivan Prashker, who wrote a short story with a thinly disguised, unflattering portrait of a character based on Chip Goodman.

When this story, "The Boss's Son", was published in the February 1970 issue of Playboy, Prashker expected he might be fired, but instead, as comics historian Jon B. Cooke wrote, he "was rewarded with his own editorship of a magazine as Martin was apparently more impressed that one of his staffers was published in the premier men's magazine than with any insult made to his son.

[19] In February 2016, Nemesis Group filed a new Atlas Comics logo at the United States Patent and Trademark Office for a possible challenge to Dynamite's registration.

Source unless otherwise noted:[20] After purchasing the Atlas characters and IPs from Nemesis Group in May 2019, the company announced plans for theatrical releases starting in 2021.

[23] On August 28, 2024, it was announced that Paramount will launch a cinematic universe based on characters from Atlas Comics starting with Devilina.