Atoms (shoes)

[2] Atoms was founded by husband and wife Waqas Ali and Sidra Qasim in San Francisco.

[3] In 2012, they started their first footwear company as students at Forman Christian College University, Lahore[4] named 'Markhor' (originally Hometown) in Pakistan, while working with craftsmen in their hometown of Basirpur in Okara, Pakistan.

[5] In 2015, the couple moved to Mountain View as part of Y Combinator's accelerator program.

[6] They were inspired by the challenges that most people still wear shoes that do not fit properly.

Atoms started selling via invite-only access on its website and built a waitlist of over 40,000 people before publicly launching on June 3, 2019.