[1] Atria is also known for creating innovative imprints and co-publishing deals with African-American writers as well as known for experimenting with digital or non-traditional print formats and authors.

[2] According to a Publishers Weekly interview with Curr marking the imprint's 10th anniversary, the name Atria is "plural for a place where things grow and flourish.

[4] Because she was starting a new business inside an old established one (Simon & Schuster was founded in 1924), Curr also gave it an "A" name so it "would be at the top of everyone's memo and everything is in alphabetical order at a publisher.

"[4] In 2005, Simon & Schuster acquired Strebor Books International and publisher of popular fiction by African-American writers including Black Erotica by Zane.

"[4] The work with Vook lead to the creation of the Atria Smartbook—a physical piece of paper with QR codes throughout the text for enhanced content.

[9] As of 2012, 25% of the Atria Books list of 98 titles was part of an African-American publishing program overseen by Malaika Adero, Vice President and Senior Editor.

[4] In 2012, Atria partnered with the UK publisher Short Books' list to form Marble Arch Press to introduce international authors to American readers.

The launch was part of a deal between Atria Books and United Talent Agency (UTA) who represents a number of Internet personalities.

[13] The New York Times called the move an "acknowledgement by traditional media companies that YouTube celebrities are more than just niche entertainmers with quirky appeal, and can be marketed to a broader audience.

[16] In 2015, Atria launched Crave (ThisIsCrave.com), an application and subscription service for romance readers where subscribers receive one audio installment from a book each day.