Featuring former members of The Stereo, Gloria Record, New End Original and Gratitude, Attention is singer/guitarist Jeremy Tappero, drummer David Jarnstrom, guitarist Eric Fairchild, and bassist Derek Ritchison.
Attention played live both locally and on many national tours, but was put on hiatus when Jeremy and David took over the guitar and drum duties in Gratitude.
In 2007 Attention released a teaser EP titled "Stand Strong" featuring all new material.
The Stand Strong EP was recorded is Los Angeles by producer Chris Testa (Jimmy Eat World, Dixie Chicks, Switchfoot) and mixed in Minneapolis by Grammy winner James Harley.
After a 2008 UK tour Attention headed back into the studio to begin work on a brand new full-length album.