Attention theft is a theory in economic sociology and psychology which describes situations in which marketers serve advertisements to consumers who have not consented to view them and who are given nothing in return.
[2][4] Examples of this type of content can include bold animations, crowded designs, and frequent or unnecessary notifications.
[citation needed] Commonly cited examples of attention theft include billboards, apps that send out promotional notifications, sound trucks, email spam, and TV screens with mostly or entirely promotional content in locations with a captive audience, such as gas stations, airplanes, waiting rooms, and taxis.
[1] They argue that it contributes to information overload, leading to negative health outcomes, and infringes upon freedom of thought.
[1] Writing in Wired in 2017, legal scholar Tim Wu urged municipal governments to pass laws prohibiting some instances of attention theft.