According to marketing news website The Drum, "Attitude's circulation is not audited by ABC and it does not declare its figures, but it promotes itself as the UK's best-selling gay magazine.

[4] In 1997, art historian Reina Lewis wrote that Attitude was "notable for its glossy and gorgeous fashion editorial and [...] generally more visual-led [than other gay and lesbian magazines]".

In the January 2020 issue, Yasmin Benoit and Anick Soni became the first asexual and intersex people on cover of Attitude respectively.

[8] Attitude was founded by a straight couple, Tim Nicholson and Jane Phillips, with gay writers Paul Burston and Pas Paschali.

In the 2009 interview, Blair questioned the Pope's attitude towards homosexuality, arguing that religious leaders must start "rethinking" the issue.

[14] For the August 2009 issue, Harry Potter star Daniel Radcliffe gave his first interview to a gay publication in which he announced his support for British political party the Liberal Democrats.

"[This quote needs a citation] In February 2010, former Conservative party leader David Cameron appeared on the cover of Attitude giving his first interview to a gay publication.

In a 2016, Prince William was photographed exclusively for the cover of Attitude, marking the very first time a member of the British Royal Family had posed for on appeared on or in a gay magazine.

Inside, the Prince met nine LGBTQ people who had experienced homo, bi or transphobic abuse growing up and had suffered mental health problems as a result.

In April 2008, Attitude's fashion director was named in The Times as one of the UK's top 20 star-makers for his contribution to the music industry, alongside Simon Cowell.

Todd left in 2016 on publication of his book ''Straight Jacket: How to be gay and happy'', about LGBT mental health, something he began writing about in Attitude in 2010.

[18][19] It featured Thailand's top celebrities including Ananda Everingham, Mario Maurer, Nadech Kugimiya, Utt Panichkul and Jiho Lee.