The Russian government immediately implements martial law, as local civilians grow increasingly angry at their unwelcomed guest due to false propaganda.

After a spaceship crash-lands in the center of Moscow, a young woman finds herself torn between loyalty to her seemingly normal life and the allure of a new state of being promised by one of the aliens.

[7] The storyline revolves around colonel Valentin Lebedev (Oleg Menshikov), who is in charge of the military operation, his daughter Yulia (Irina Starshenbaum), who develops a romantic relationship with the alien Hekon (Rinal Mukhametov), and her former boyfriend Artyom (Alexander Petrov) who is the main antagonist.

The Russian Air Force mistook his spaceship for a NATO spy satellite/spacecraft and damaged it by firing missiles into it, causing it to crash into several buildings in Moscow and kill hundreds of people.

The alien, who introduces himself as "Hekon", was initially unsure about Earth and its people, but tells them that he is looking for a device known as "Shilk", that allows him to travel through space without destroying his body.

Artyom is hit by a policeman's baton as he tries to convince people to start rioting, and is taken to the police station but he forgets to tell Colonel Lebedev about his discovery.

He reports this incident to gather many supporters and form a group to attack Hekon's spaceship, and avenge Ruslan's death, whom he blames the alien for causing it.

The spaceship's computer also responds to Lebedev's questions about Hekon's mission to observe the Earth, as its warlike civilizations and history had made it very unsafe for interstellar contact.

However, Yulia's love for Hekon, and her willingness to protect him, have caused the computer's authorities to rewrite the results of their study on Earth.

[10] The shooting took place in strict secrecy in different regions of Moscow, mainly in Chertanovo, and at the facilities of the Ministry of Defense with the participation of the latest military equipment of the Russian Armed Forces.

Attraction received significant positive reviews in Russian media, including Afisha,[16] Kommersant,[17] Mir Fantastiki,[18] KG-portal,[19] and The Hollywood Reporter.

[21] Attraction was praised for its social commentary, visuals and acting (Oleg Menshikov's performance in particular), but some reviews criticized the movie's negative portrayal of Russian youth and certain inconsistencies in characterization.