[6] A team of young journalists, designers and photographers brought together by Oskolkov-Tsentsiper created a unique Afisha style which had a major impact on Russian media.

[8] Afisha played an active part in 2011–2013 Russian protests with its senior stuff helping to organise rallies in Moscow,[9] publishing manifestos demanding fair election[10] and at some point putting the opposition leader Alexey Navalny on the print edition's cover.

[15][16] In 2013 Afisha launched daily updated sites "Vozduh", "Volna" and "Gorod", promptly telling about the latest developments in sphere of culture, music and life in Moscow, and "Serialy" - Russia's largest online television series library.

It took place on the territory of Kolomenskoye, a former tsar’s estate, now a state-owned historical, architectural and nature reserve museum, located only 10 km south-east of the city center.

[17] Since its start in 2004, the Afisha Picnic has followed the concept that mixes professional music festival featuring performances of international artists and local independent musicians, and urban-style event with all sorts of entertainment, such as designers’ market, gastronomic area, games and crafts, sports and amusements, lectures and workshops,[18] and, on one occasion, even a dance floor on the rollerdrome.