The label's first 25 releases included debut recordings of some seminal Australian acts such as Crackajacks, Marching Girls, Clint Small, Scapa Flow, Little Murders, the Zorros, Dorian Gray and Plays With Marionettes (later The Wreckery, featuring Hugo Race).
By 1982 the label had started to increase its profile due to the local and overseas success of bands like The Moodists (featuring Dave Graney and Mick Turner later of Dirty Three).
Notable releases included the Scientists' "Swampland" (actually the b-side of the single "This Is My Happy Hour") and God's "My Pal", one of the label's most popular releases, as well as titles by Ollie Olsen's band No, Harem Scarem, various compilations such as the Asleep at the Wheel collection of (mostly unsigned) Melbourne bands, and the well-received Hard To Beat, a double album tribute to the Stooges, featuring many Australian acts.
The label also branched out into international releases, issuing albums (under license) by overseas bands such as Sonic Youth, Mudhoney, Dinosaur Jr., Big Black and The 5.6.7.8's.
In 1987, with the success of their mail-order and distribution services, Au Go Go opened a record shop at a retail space in Little Collins St in Melbourne's CBD, also taking over the lease of Gaslight's suburban Malvern store.