The Government survey plan included a road in the same alignment as Brunswick Street leading to a cricket ground reserve to the north, but it was unnamed.

[citation needed] After World War II, large numbers of immigrants (principally from Mediterranean Europe) settled in the inner suburbs of Melbourne, including Fitzroy.

The T. F. Much was the heart of Melbourne's music scene and saw stand out performances by Daddy Cool, Spectrum (and Murtceps), Carson, Capt Matchbox as well as several of Joe Camilleri's earlier incarnations.

These businesses cemented Brunswick Street's status as a nexus of Melbourne's indie music and post punk/new-wave subcultures, which in turn drew in waves of suburban tourists in their teens and 20s.

One by one, the few remaining regular shops closed and were replaced by cafés, fashion boutiques, and bars, a shift that has played a large role in Fitzroy being named one of the most unique neighbourhoods in the world in 2016.

][citation needed] From the start of the 21st century, Brunswick Street has become home to artisans, young professionals, and baby boomers with retirement savings.

Helen Garner's novel Monkey Grip (1977) featured locations set in and around Brunswick Street, including the Fitzroy Swimming Pool on Alexandra Parade.