Aubrey Daniels

[2] Born in Lake City, South Carolina, Daniels began his career as a clinical psychologist, he quickly became convinced that the work of B. F. Skinner and other behavioral scientists best enabled his patients to change their own behaviors.

It is then that he made the connection that the science could be successfully applied outside of a clinical setting.

With this conviction, Daniels began to consider the impact of applying behavioral science to the workplace.

[citation needed] Performance Management (PM) was coined by Daniels in the late 1970s to describe a technology (i.e., science imbedded in applications methods[4]) for managing both behavior and results, the two critical elements of what is known as performance.

[5] The PM approach is used most often in the workplace but applies wherever people interact—schools, churches, community meetings, sports teams, health setting, governmental agencies, and political settings.