Ibrag lived in Moscow, her family from Dagestan,[1] until she moved to Melbourne, Australia at the age of 10.
[3] Ibrag uploaded her first YouTube video, a makeup tutorial, in September 2015.
Known for her beauty content,[4] her YouTube channel gained over 500 thousand subscribers.
[5] In 2022, the Herald Sun named Ibrag one of Victoria's top social media influencers.
[6] Having decided to pursue acting in 2019, Ibrag made her television debut with a main role as Anna in the teen drama Dive Club, which aired on 10 Shake in Australia and had an international release on Netflix in 2021.