[1] Ray's company, Waking Vixen Productions, which began as a personal blog in 2004, produces multi-media content in an effort to raise sexuality awareness taking advantage of social media technologies.

[16] She was interviewed on CNN's Prime News regarding the sex scandal that resulted in Governor Eliot Spitzer's resignation from public office[17] as well as being sourced for an article by Elizabeth Landau[18] on the same issue.

In 2010, she appeared on Fox News discussing the controversy over New York City schoolteacher and former sex worker Melissa Petro,[19] who, later, sold a nonfiction book, "Shame on You: How to be a Woman in the Age of Mortification," to G. P. Putnam's Sons, a division of Penguin Random House, "for six figures".

[21][22] In 2010, Ray founded the Red Umbrella Project (RedUP), a New York City company that aims to give public voices to sex workers.

[13][23][24] It has a podcast and hosts a monthly storytelling series in New York City, The Red Umbrella Diaries, where sex workers tell their personal stories[citation needed].