[3] It is a compact luxury SUV, similar to the Porsche Macan, which it also shares a platform with.

The exterior has the classic Audi Singleframe grille which is closed, the first Audi to feature a split headlight design, Audi’s second-generation OLED digital light technology with 3D animation, the rear taillights can project arrows and warning triangles inside them to alert road users behind.

[9][10] The interior features Audi’s new Digital Stage panoramic display which houses the 11.9-inch digital instrument cluster and 14.5-inch central infotainment touchscreen (operated by Android-based MIB4 system).

The panel is intended to mimic the shape of Audi's Singleframe exterior grille.

There is the option of a 10.9-inch infotainment display for the front passenger with an Active Privacy Mode to eliminate driver distraction, Argumented Reality Head Up Display, and an AI-based Audi Assistant, and a dynamic LED light strip which frames the windscreen.