Audience capture

This creates a positive feedback loop, which can lead the influencer to express more extreme views and behaviors.

An famous example of audience capture can be found in the story of the online influencer Nicholas Perry, known as Nikocado Avocado.

Perry started off on YouTube with videos of himself playing the violin and supporting veganism.

Audience capture led him to more and more extreme eating leading him in turn to obesity and poor health.

[1] The term was coined by Eric Weinstein in 2018.