After recording a demo and recruiting bassist Wade Bolingbroke and drummer Alex Lee, 'Cry' (later renamed Audiotraffic) was signed to Wings Music Entertainment.

In 1998, Cry's first album was recorded and produced by Benjamin LeFevre, a music veteran who has worked with the likes of Pet Shop Boys, The Rolling Stones and Van Halen.

The band has since spent the last few years playing at various venues and events, appearing on television, film, radio, online and in print.

They have also opened for Rialto, Swedish group Prime STH, and Brett Anderson and Bernard Butler’s band The Tears.

They have been a popular act at the Rockit Hong Kong Music Festival in 2003 and 2004, sharing the main stage with artists such as The 5.6.7.8's (the band from the Tarantino film Kill Bill: Vol.