[2][3] Audiotree was founded in 2011 in Chicago by Michael Johnston and Adam Thurston, who saw the potential for a viable business recording live sessions for artist and sharing the revenue from sales.
[1][3] Michael Johnston was already working as an audio engineer in the Chicago area, and founded the company to help promote independent artists and bands.
[9][10] The festival was held every year until 2019, when Audiotree shifted their focus to hosting special concerts at their independently owned venues at Lincoln Hall and Schubas Tavern in Chicago.
[12][13] Time Out Chicago noted that due to Audiotree's extensive prior experience with producing streaming media, the label was "uniquely equipped" to help bands keep performing online during the pandemic.
[16] The studio holds a wide variety of microphones, ranging from the AKG 460 or the Royer 122 for acoustic guitar recordings, to a Telefunken M-82 used on the bass drum.