It certifies and audits the circulations of major publications, including newspapers and magazines in India.

It is with this background that eminent representatives of the advertising profession and publishing industry came together to establish an organisation which could serve the common interest.

The Bureau certifies audited Net Paid circulation figures of publications enrolled with it for a continuous and definite six-monthly audit periods and supplies copies of the ABC Certificates issued for such publications to each member.

Free distribution and bulk sales are also shown on the certificates provided the relevant records are adequately maintained.

Such records are checked and facts and figures are scrutinised by impartial Auditors, and only then is the Certificate of Net Paid Circulation issued.