[5] The current brewery is owned and operated by the August Schell Brewing Company, a Minnesota corporation that was incorporated in 1902.

[6] August Schell (February 15, 1828, in Durbach, Grand Duchy of Baden – September 20, 1891, in New Ulm, Minnesota) emigrated to the United States in 1848.

In 1860, August Schell partnered with Jacob Bernhardt to found a brewery to serve the growing German immigrant population in the area.

The brewery transitioned to producing "near-beer" (a low alcohol beer still permitted during Prohibition), soft drinks, and candy.

Having studied at the Siebels Institute of Brewing, Ted began expanding the line of beers offered by the Schell's Brewery.

Ted's oldest son Jace Marti became a brewmaster in 2010 and has taken the lead on producing Schell's Noble Star line of sour Berliner Weisse beers.

[7] As of 2024, the Starkeller facility was no longer being used to produce mixed fermentation beers and Jace Marti departed Schell's to pursue distilling.

[8] The brewery has continued to update its offerings by retiring long time brews such as Maifest, Schmaltz's Alt, and Pils among others, while adding an IPA, a Kolsch and Cream Ale.

In addition to serving as a production facility, the brewery grounds house the historic Schell's mansion, a gift shop, a beer garden, and a white-tailed deer enclosure.