Augusta Lundin

She moved to Stockholm in the 1860s, where she was employed at the Emma Hellgren hatshop in 1863–65 and the fashion studio of C L Flory & co in 1865–67.

King Oscar II of Sweden gave away her dresses as Christmas gifts every year to the lady-in-waitings at the royal court.

Aware that seamstresses often damaged their backs and eyes at work, she introduced an 12-hour work shift and a two-week summer vacation (1890), something quite unique for an employer in Sweden at a time when few employers allowed for vacations at all.

It was not until the Nordiska Kompaniet introduced their own haute couture work shop, the NK:s Franska damskrädderi ("French Ladies Tailoring of NK") with the French designer Suzanne Pellin, that Lundin was given serious competition, which was eventually to supplant the Lundin work shop.

In the 1920s, the company experienced difficulties because of the simplified fashion and the confection clothing industry; the smaller clientele looking for haute couture would now become the clients of the NK:s Franska damskrädderi, while the rest bought confectionary clothing, and the Lundin work shop was closed in 1939.

From her fashion house, 1885
Working at the fashion house, 1900