Augustine Heard & Co. (Chinese: 瓊記洋行; pinyin: Qióngjì Yángháng) was a major nineteenth-century American trading firm in Qing dynasty China whose operations consisted in importing and exporting a large array of goods, including tea and opium.
Augustine Heard and Co. was founded in 1840, in Canton, China by Ipswich, Massachusetts, businessman, traveller, trader and former Russell & Co. partner Augustine Heard, and his partners, Joseph Coolidge and George Basil Dixwell.
Tea, one of the main commodities traded, did not provide much profit compared to opium, which enabled the firm's finances to soar, Augustine Heard & Co. becoming the third largest American firm in China in the mid-nineteenth century.
When his brother John returned to take the leadership again, the younger Augustine became the firm's representative to Europe.
[citation needed] A sister company bearing the same name operated between April 13, 1861, and April 9, 1865, in the business of "buying and shipping steamers for China, receiving merchandise from China, and selling the same, and insuring merchandise and vessels.