[3] The William Jackson Group's frozen Yorkshire puddings were originally created for Butlins Holiday Camps in 1974.

However, market research revealed that the name Triton was associated by the public with items such as "...either with bathrooms and showers or inter-continental ballistic missiles."

[6][7] Aunt Bessie's frozen roast potatoes were introduced in 1999[8] and were one of a number of products including chips and croquettes that had been manufactured under licence by Heinz at their factory in Norfolk[9] until the contract for the deal ended in 2015.

[13] In early 2008, sales of the Aunt Bessie's Homestyle mashed potato doubled when it featured in Delia Smith's How to Cheat at Cooking for use in a shepherd's pie.

[16][17] In June 2018, Nomad Foods agreed to buy the Aunt Bessie's business from William Jackson for £210 million.