Her various nicknames included "New Zealand's First Lady of the Radio", "Everybody's Aunt" and "The Mighty Atom" due to her 'radio activity' but also a comment on her small stature.

In 1931 she was fired when 2YA became nationalised and public service rules decreed only one woman was allowed to be employed at each station in an attempt to provide more work for men.

[7] In 1933 Daisy began work at the private "Friendly Road" station 1ZB in Auckland run by Colin Scrimgeour (Uncle Scrim).

Her role was primarily to promote sponsors' products by interspersing anecdotes and recommendations into a free-form, fast-flowing patter, a predecessor of the modern infomercial.

Audiences believed she would never recommend products she did not personally endorse and a deep rapport was established with her (largely female) listeners.

[2] Owing to her popularity, the government sent Daisy to Navy, Air Force and Army bases to visit women stationed there and report back on them in her radio show.

She was invited to a tea with the first lady, Eleanor Roosevelt, where she passed on messages from the American troops and nurses stationed in New Zealand.

[9] A recipe book, "The Aunt Daisy Cookbook with Household Hints", was a natural result of the popularity of her show, edited by her daughter Barbara Basham.