The format was officially introduced to the public at the AES Convention 2006 in Paris (20–23 May) and San Francisco (6–8 October) during the workshop "Surround with Height Channels".
[3] In October 2011, it was announced that Lucasfilm Ltd.'s Red Tails would be the first major motion picture released in the Auro 11.1 format.
On 1 November 2012, it was announced that DreamWorks Animation SKG will mix 15 of their upcoming features in the Auro 11.1 format.
[10] In September 2013 an agreement was signed with Datasat Digital Entertainment to integrate the format in their range of high-end consumer audio processors.
The increased number of channels allows for sounds to be encoded as "objects" and moved around the auditorium in a similar manner as Dolby Atmos and DTS:X.