The company operated over 1,250 stores in 38 countries, including franchises, under the Oasis, Warehouse and Coast brands.

[1] In March 2011, the company announced plans to spin off Karen Millen,[2] which was completed in 2012.

[3] Karen Millen was separated from the group to be owned by Aurora's parent Kaupthing Bank.

As part of this, Coast was also separated from the rest of the group, under the ownership of Kaupthing,[5] and it was planned that Oasis and Warehouse would be merged under a new single parent company, Fresh Channel.

[6][7] The two brands were eventually de-merged as the Oasis and Warehouse Group, led by Liz Evans.