A joint announcement signalling the intent to bid for the 2023 FIFA Women's World Cup was made by the Federal Government and FFA on 13 June 2017.

A series of friendly matches against Brazil and China in late 2017 attracted approximately 50,000 fans to see the Matildas, who were subsequently voted by the public as the "Team of the Year" at the AIS Awards.

Prime Minister Malcolm Turnbull voiced his government's support for the bid, stating that the Matildas "are wonderful role models for young women and girls right across Australia.

"[6] A further $4 million was provided on 6 February 2018 by the federal government, which FFA CEO David Gallop proclaimed would "bring enormous benefits to the Australian community, not only promoting healthy, active lifestyles but inclusion and gender equality.

[14] In addition, Australia also held the 1956 Olympic football tournament, the 2000 Olympic football tournament and the 2015 AFC Asian Cup The following host cities, venues and capacities were included in the Bid Book submitted to FIFA:[15] The Australia-New Zealand bid won hosting rights to the 2023 FIFA Women's World Cup on 25 June 2020.