[8] Then, the cities of Salvador, Brasília, Cuiabá, Belém, Manaus and Fortaleza also offered to host the World Cup in an event on SAFs and the football capital market, organized by the Getúlio Vargas Foundation (FGV) on 11 March.
The logo, symbolizing equality, nature, and sustainability, features organic shapes resembling water flow forming a “B” for Brazil, with curves suggesting a footballer performing a “keepie-uppie” move.
This concerted effort in crafting a visually appealing and meaningful brand identity is integral to the success and impact of the project, ensuring it resonates with its target audience and effectively communicates its message of empowerment and equality in women’s football.
Through meticulous attention to detail and thoughtful design choices, the brand identity encapsulates the spirit and values of Brazilian women’s football, reinforcing its position as a symbol of strength, resilience, and progress in the face of adversity.
By leveraging the power of branding and visual communication, the project aims to elevate the visibility and recognition of women’s football in Brazil and beyond, fostering a culture of inclusivity, diversity, and empowerment within the sport and society at large, the slogan "A Natural Choice" was unveiled on 25 August 2023.