Australia Week began as G'Day LA in 2004, organised by the Australian Consul General in Los Angeles, John Olsen.
Fermiscan, the winner of the 2008 innovation competition, also received media coverage on Fox Business Network, BusinessWeek Magazine, ABC News NY and CW 11 New York.
[citation needed] The Black Tie Galas in Los Angeles and New York serve as the publicity anchors of G’DAY USA: Australia Week.
Previous honorees include: Cate Blanchett, Anthony LaPaglia, Mel Gibson, Nicole Kidman, Keith Urban, Olivia Newton-John, Naomi Watts, Russell Crowe, INXS, Kylie Minogue, and Phillip Noyce.
[citation needed] In 2011, The Black Tie Gala signature event honoured legendary Australian singer Barry Gibb, tennis champion Roy Emerson and acclaimed actress Abbie Cornish.