The first issue of the magazine was published on 25 November 1924 with the following statement of intent: Forty-five years ago a small company planted The Bulletin, and its growth has been so remarkable that to-day the paper is known and read not only in all parts of Australia, but in every English-speaking country.

Specialists will help the paper's readers in their dress designing and building; others will help them in the thousand and one matters that perplex the housewife; doctors and nurses will give advice, especially to bush-mothers, with regard to ailments and the sickroom; even the lawyer will be brought into the service to make plain some of the problems that disturb women.

[2] The magazine's contents included the standard recipes, knitting patterns, along with articles about fashion, holiday destinations and household tips.

On the literary front it included, on a regular basis, short stories, poems, and serialised novels by such authors as Ethel Turner, Zora Cross, Mabel Forrest, Roderic Quinn, Myra Morris and Kathleen Dalziel, amongst many others.

[citation needed] It published a novel by South Australian architect George Soward (1857–1941), entitled The Mirthful Mutineer.