Its airline helped pioneer the concept of "cheap and cheerful" package tours to Spain and other destinations in the Mediterranean in conjunction with Clarksons Holidays, thus taking part in the establishment of a whole new way of holidaymaking for the British public.
[3] Robert Stephenson and Company launched Haldinstein's first ship, Arlington Court, at Hebburn on the River Tyne that October.
[12] Less than a fortnight later, Quarrington Court sank in the Red Sea after springing a leak in a water intake in her engine room.
[2][24]) It began public transport operations with an ex-British European Airways (BEA) Douglas DC-3,[25] used on contract work for other airlines.
Clarksons began its relationship with Autair by contracting the airline's Vikings to ferry day-trippers between up to ten UK departure points and Rotterdam during the Dutch bulbfield season.
[33] In the following years, all piston-engined aircraft types were withdrawn and replaced with Hawker Siddeley 748[34] and Handley Page Herald turboprops.
[47] By spring 1969, five One-Eleven 400s (including an example acquired second-hand from Channel Airways[48]) operated Autair's IT flights, primarily under contract to Clarksons Tours.
By that time, the airline's scheduled network served Belfast, Blackpool, Carlisle, the Channel Islands, Dundee, Glasgow, Hull, the Isle of Man, London and Teesside in the UK, Dublin in the Republic of Ireland and Amsterdam in the Netherlands.
[28][43][45][53][54] To coincide with the arrival of the first BAC One-Eleven 500, the airline changed its name on 1 January 1970 to Court Line Aviation and introduced a new corporate look and strategy that focused exclusively on the then fast-growing package holiday market.
In keeping with the holiday "feel-good factor", One-Elevens were painted in the following distinctive, eye-catching pastel colour combinations: yellow/gold/orange,[57] pink/rose/magenta,[58] pale violet/mauve/purple,[59] light green/mid-green/forest green.
Under Tom Gullick's management, Shipping Industrial Holdings' subsidiary Clarksons Holidays became the undisputed cut-price leader in the IT market.
It generated the required volumes by ruthlessly undercutting rivals and outbidding them to win the race for securing accommodation in popular overseas holiday resorts, especially in Spain.
[1] Court Line and Clarksons Holidays were also a UK pioneer of the "time charter" concept, whereby the airline entered into a long-term relationship with the tour operator.
[28] Court Line invented "seat-back" catering, a new concept that permitted a reduction in the amount of galley space inside its aircraft's cabins.
[56][64][66][67] In addition to Court Line/Clarksons, Great Universal Stores (GUS) subsidiary Global was a major proponent of "seat-back" catering among the UK's leading contemporary tour operators.
[46] The introduction of these brand-new widebodies was a big gamble for a small airline operating in a seasonal market with tight margins as the new jets had four times the One-Eleven's passenger capacity (476 vs 119).
The acquisition of Leeward Islands Air Transport (LIAT), a regional airline based in the Caribbean, in 1972 was part of Court's long-haul expansion strategy.
[75] Court Line provided LIAT with BAC One-Eleven series 500 aircraft for scheduled passenger services in the Caribbean.
The introduction of the TriStar led to an increase in maintenance personnel and the modification of an existing hangar at the airline's Luton base to accommodate the new widebody.
It also resulted in the purchase of a former Royal Air Force Blackburn Beverley cargo transporter from the Royal Aircraft Establishment to airlift Rolls-Royce RB211 replacement engines and/or other essential spares in case the planes developed a serious technical fault at an overseas station that prevented them from returning to Luton (although in fact the Beverley was never civil registered and so was never used).
At the time, the UK was in the grip of a recession, as a result of the early 1970s energy crisis caused by the Organization of Petroleum Exporting Countries' oil boycott of the West in the aftermath of the 1973 Arab–Israeli War.
At the beginning of the year, Britain plunged into the three-day working week, as a consequence of the miners' strike that had been called to topple the Heath Government.
The deal, which became effective in February 1974, was based on payment of £1 for each Horizon customer Court Line expected to carry over the following three years.
[1][2][79][83][84] A deal between the Court Line group and the Wilson Government to sell the former's shipyards at Appledore and Sunderland to the latter for £60 million turned out to be "too little too late" to stave off the company's impending collapse.
[85] On 15 August 1974, Court Line went bankrupt, with all flights cancelled, its fleet comprising two TriStars and nine One-Eleven 500s grounded, all 1,150 staff losing their jobs and as many as 49,000 holidaymakers stranded overseas with no means of getting home.
In addition to the early-'70s oil crisis and the three-day week, there were other factors that had caused the collapse of the group of companies that included Court Line and Clarksons.
When a serious setback occurred, triggered off by the oil crisis of autumn 1973, it immediately affected the shipping, aviation, and leisure divisions.
The group was so highly geared, so structured and having such inadequate financial control, that it might well have been brought down by a substantial reverse in any of its major activities.
As it was the cumulative effect on all three divisions, when all the cash resources which would otherwise have been available had been invested unprofitably in the Caribbean, meant that the position progressively deteriorated and rendered the collapse in August 1974 unavoidable.
"[1][90] Following the spectacular crash of Court Line and Clarksons at the height of the 1974 holiday season, the failed carrier's fairly new aircraft were acquired by other airlines.