[4] Jack Taylor's founding philosophy, which has shaped the company's business policy, has been stated as "Take care of your customers and employees first, and profits will follow.

"[3] Enterprise Rent-A-Car was established in St. Louis, Missouri, and the company still has its headquarters in the area and remains managed by the Taylor family.

Her predecessor, Andrew "Andy" Taylor, has continued to stay involved with company activities since then as Executive Chairman.

[14] Two months later, Enterprise said Chrissy Taylor, then the company's president and chief operating officer, would be promoted to CEO, effective January 2020.

Enterprise acquired further car-share companies including Mint Cars-On-Demand in 2012 (New York and Boston),[18] I-GO in 2013 (Chicago),[19] and in 2014 Occasional Car in Denver[20] and AutoShare in Toronto.

[21] Enterprise acquired Performance Gateway, LLC, in 2014, which provided “Software-as-a-service (SaaS) services featuring performance management software for use in network management, vendor and employee feedback, and training, vehicle rental, automotive insurance, automotive refinishing, and collision repair applications.

In 2017, Enterprise merged Cyncast Inc. and Performance Gateway, LLC (both acquired by Enterprise in 2007 and 2014 respectively) into ARMS® Business Solutions (ABS) "to provide an integrated management suite to insurance carriers, adjusters, collisions repair shops, manufacturers, and all partners involved in the claims and repair channels.

[32] As of September 2012[update], WeCar has 100 carsharing programs in more than 30 U.S. states and Canada, and the service offers almost 100 electric cars and plug-in hybrids, including the Nissan Leaf and the Chevrolet Volt.

[34] In March 2014, Enterprise Holdings acquired AutoShare, a carsharing company that had been founded in Toronto in 1998 and operated in several Canadian cities.

[38] In 2012, Enterprise launched a mobile concierge website accessible by scanning a QR code for smart phones.

Known as "ONRAMP Concierge", the service is accessed by customers scanning the code printed on a sticker placed on the driver's side window of the vehicle; the codes were made available to nearly all vehicles in Enterprise Rent-A-Car, Alamo Rent A Car, and National Car Rental following a 20,000-vehicle pilot program started in 2011.

[39] The application, once scanned, gives users information about their rental vehicle's make and model, company offers and nearby resources such as gas stations or restaurants.

Enterprise launched the application in an effort to raise vehicle awareness and generate sales for its auto manufacturing partners.