According to the President of the Association, Dr. Johann Heinrich von Brunn, this was because the automobile industry needed to take cost-saving measures to counteract the high costs facing it.
For the Frankfurt-based fair and exhibition company, Messe Frankfurt, cancellation would have meant a loss of at least DM 1.5 to 2 million in revenues.
The initiative for this came from the associations of the motor-vehicle and filling station and garage trades that still wanted to present their products.
451 exhibitors from 17 countries presented their products and services at the fairground of Sociedad Rural Argentina in an area of 35,000 sqm.
Over 282 exhibitors and 700 brands from 14 countries presented their products and services at the fairground of Sociedad Rural Argentina in an area of 35,000 sqm .