The new factory, built in the Colibași-Pitești area under the order of Marshal Ion Antonescu (conducător of Romania during World War II), was scheduled to produce up to 600 aircraft engines per month.
The first Dacia 1300 left the assembly line ready for the 23 August parade in 1969, and was exhibited at the Paris and Bucharest shows of that year.
After a brief series of "crossover" cars in 1981 (for example, there were no more rectangular headlights available for the 1300, so the last models used the quad lamps of the 1310), the 1310 hit the Romanian market in late 1981.
In the UK, where it was known as the Dacia Denem, the top of the range model included such luxuries as a five-speed gearbox, alloy wheels and electric windows.
Sales were very limited, and the number surviving are not thought to exceed ten, although the Romanian Embassy in South Kensington kept a fleet running until the mid-1990s.
[14] At the 1980 Bucharest international trade fair, crowds admired the Brașovia, a prototype of a sports coupé based on the 1310 and developed at a service station in Brașov.
These were popular for rallies, and racing drivers such as Nicu Grigoraș tuned them to extract extraordinary power from the old Renault engine.
The Maxi Break was an eight-seater version of the station wagon (also available as an ambulance), stretched by about a half a metre between the doors.
[citation needed] The new front end seen on the 1320 also appeared on the top-of-the-range and special-order models from about 1986; these cars were distinguishable by two large headlights, a much plusher interior clad in blue plastic and a new dashboard known as the CN1, and – occasionally – faired-in door handles.
[citation needed] The 1320 model was replaced in 1991 by the Dacia 1325 Liberta (after the 1989 revolution, themes of liberty were very much in fashion) and stayed in production until 1996.
An effort was made to rejuvenate the model range: the Sport was dropped, due to lack of sales, and new commercial vehicles were introduced.
Similarly, although the CN1 restyling eliminated anachronisms such as a kink upwards at the C-pillar and a rubber rear spoiler, it was not applied consistently.
Even though the model was over thirty years old, it sold exceptionally well due to a starting price of about 4,200 euros and high availability of parts.
[16] This luxury version of the saloon and estate had alloy wheels, body-coloured bumpers, power steering, electric windows, and a far better level of finish.
Although many improvements had been made in recent years, such as four-wheel drive, the introduction of a 1.9 diesel engine, the dashboard from the Dacia Solenza (also seen on the last 1310s) and wheels fastened by five studs as opposed to three, Romania's entry to the European Union effectively prevented the continued production of the old models.
In over 34 years of production, and more than 2.5 million units produced, the Dacia 1300/1310 easily became the most common car on Romanian roads.
Tuning of Dacias is also a popular pastime, although the home-made nature of much of the work casts doubt on the level of quality, safety and reliability of the finished product.
Romanians living near the border would commonly purchase their Dacia in neighbouring countries expecting a higher level of quality.
In September 1999, Dacia became the third brand of the Renault group, with a view to making Romania its hub of automobile development in Central and Eastern Europe, and investment was consequently increased.
It was introduced after considerable media interest in August 2004, and despite design-related criticism, it became one of the top-selling cars in Central and Eastern Europe, as well as Russia.
The van, basically an estate with the rear windows filled in and a separate cabin for the driver, was launched in February 2007 after the stopping production of the classic utility vehicle, the Dacia Pick-Up.
Employing approximately 2,500 engineers, its main fields of activity are the development, testing and design of the new vehicles in the Dacia range, as well as the marketing and technical support.
[21] This also marked a point of rebranding for the company,[22][23] which adopted a new logo and later the same year launched the facelifted Logan model.
[24] In 2009, a new concept called the Dacia Duster was unveiled at the Geneva Motor Show, signaling manufacturer's intentions of releasing an SUV model.
[29] The Dokker, released in June 2012, is a slightly smaller leisure activity vehicle, also manufactured in Tangier, sharing the same platform with the Lodgy, available in passenger and panel van variants.
[32] It received mild modifications to the front and rear ends, the new interior introduced on the new Logan and Sandero models,[33] as well as a new turbocharged petrol engine.
[34] At the 2017 Frankfurt Motor Show, the second generation Duster model was introduced, bringing new comfort and technical improvements, but retaining similar dimensions and engines.
[40] The Dacia Spring is said to be based on the Renault City K-ZE and is set to become the cheapest electric car in Europe with the price being estimated by Romanian media at around €15,000 to €20,000.
[51][52] The company's single plant is located in Mioveni, Romania, together with its headquarters, and has a production capacity of 350,000 vehicles per year.
[90] They also became the principal partner of the Great Britain Rugby League Lions in 2019 for the team's four match tour of New Zealand and Papua New Guinea.