The site also provides users with automotive reviews, shopping advice, and comparison tools for car financing and insurance information.

[10][11][12] This eventually led to the launch of the Autotrader.com.au website in October 2018, alongside the Australian arm of Kelley Blue Book.

[16][17] After taking their car to the dealer to verify its condition, the owner may then sell for the offered price, either as cash or trade-in value.

The firm has an editorial team that reviews new and used cars and provides tips and advice via videos, articles, and social media content.

[19] CEO Shaun Cornelius stated that the website is "cutting out legwork for dealers as they receive leads from buyers who are more primed and ready to purchase.

For buyers, the company provides access to support and guidance, to allow them to make a more educated purchasing decision.

They also provide transparent information about the dealer of the car, including the location, the name, a photo of the sales manager, their dealership rating and buyer reviews.