Terry Loebel, an unemployed autoworker, founded Valpak in 1968, using a $500 loan to start mailing coupons from his home to households in Clearwater, Florida.

[6] Print inserts in the envelope advertise local businesses and national brands with coupons for dining, health and beauty, entertainment, automotive, home services and more.

In each of its mailing cycles, Valpak sells the outside of its envelope to select national advertisers for promotions, marketing campaigns and sweepstakes.

Advertisers include Tennis Channel, HGTV, Legoland, Shutterfly and Panera Bread.

[1] In October 2019, Valpak partnered with the United States Postal Service on a 2-year test of Plus One postcards.