Avant-Garde (magazine)

[2] Avant Garde 3, published in May 1968, lists in the masthead: Peter Schjeldahl as Features Editor, Leslie M. Pockell as Articles Editor, Lawrence Witchel, Executive Editor, L. Ransom Burton, Copy Editor, Rosemary Latimore, Research Director, Art Whitman, Production Director, Miriam Fier, Business Director, Paul Finegold handled circulation, Advertising was managed by Richard Stoneman, and Shoshanna Ginzburg was Promotion Director.From January 1968 through July 1971, Ginzburg published Avant Garde.

While it could not be termed obscene, it was filled with creative imagery often caustically critical of American society and government, sexual themes, and (for the time) crude language.

Avant Garde had a modest circulation but was extremely popular in certain circles, including New York's advertising and editorial art directors.

Herbert F. Lubalin (1918–1981), a post-modern design guru, was Ginzburg's collaborator on his four best-known magazines, including Avant Garde, which gave birth to a well-known typeface of the same name.

It is characterized by geometrically perfect round strokes; short, straight lines; and an extremely large number of kerned ligatures.