The International Typeface Corporation (ITC) was a type manufacturer founded in New York in 1970 by Aaron Burns, Herb Lubalin and Edward Rondthaler.
The company issued both new designs and revivals of older or classic faces, invariably re-cut to be suitable for phototypesetting and later digital use and produced in families of different weights.
Gene Gable commented "You could easily say that ITC designs put a face on the ’70s and ’80s...You couldn’t open a magazine or pass a billboard in the ’70s without seeing [them].
"[7] The company published U&lc (Upper and Lower Case), a typographic magazine dedicated to showcasing their traditional and newer typefaces in particularly creative ways, originally edited and designed by Herb Lubalin until his death in May, 1981.
Because of its extraordinary blend of typographic design, illustration and cartoons (sometimes by world-renowned artists and cartoonists such as Lou Myers), verse and prose extolling the virtues of well-designed type, as well as contributions by amateur or semi-professional typographers, the magazine was avidly read by type enthusiasts and sought after by collectors the world over.