The album was produced by Jay Ruston, noted for working with Stone Sour, Anthrax and Steel Panther.

Avatar took part in the Avatar Country World Tour 2017, touring the United States from January to February 2018, and various countries in Europe from March to April, with The Brains and freakshow attraction Hellzapoppin'.

All three videos were directed by longtime collaborator Johan Carlén.

[8] Avatar also called the opening track, "Glory to Our King", the album's "national anthem".

[9] Notably, every song on the track listing has the word "King" in its name.