It stretches from Calzada General Mariano Escobedo in the east to Avenida Ferrocarril de Cuernavaca in the west, passing along the north side of the Polanquito restaurant district that borders Parque Lincoln.

Masaryk is one of the most expensive shopping districts in the world[1] and competes with Avenida Madero in the Historic Center for the title of street with the highest rents in the city.

Half of this budget will be contributed by the government, with the rest coming from the private sector and a tax being levied on the residents and businesses who will benefit from the rehabilitation.

[6] Masaryk faces competition from luxury shopping centers in the far west of the city such as Centro Santa Fe, Arcos Lomas and Paseo Interlomas.

[7] Avenida Masaryk hosts many boutiques of international brands including Abercrombie & Fitch, adidas, Audi, BMW, Cartier, Chopard, Creed, Dolce & Gabbana, Fendi, Gucci, Hermès, Hugo Boss, Lexus, Louis Vuitton, MaxMara, Massimo Dutti, Montblanc, The North Face, Salvatore Ferragamo, Starbucks, Sunglass Hut, Tiffany & Co, Timberland, Volvo, Zara, and Zegna.