Within the field of psychology, Averil Leimon is an author,[1] executive coach,[2] leadership psychologist[3] and was one of the first UK-based psychologists qualified in the academic field of positive psychology.

[9] Leimon is also co-founder of business consultancy White Water Group.

She is a major contributor of psychological insight to television (BBC, CNN),[11][12] radio (BBC Radio 4 Woman's Hour),[13] newspapers (FT, City A.M)[14] and magazines (Women in Business, Cosmopolitan).

[15]  She is also a member of and a speaker for the British Psychological Society.

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