Avex Trax (Japanese: エイベックス トラックス, Hepburn: Eibekkusu Torakkusu) is a record label owned by Japanese entertainment conglomerate Avex Inc.

[1] Two years after Max Matsuura began a career distributing studio albums from other countries, he and his two Avex co-founders, Tom Yoda and Ken Suzuki, decided to found their own label.

Aiming to compete with more established labels such as Nippon Columbia, Nippon Crown, BMG Victor, Victor Musical Industries, Toshiba-EMI, CBS/Sony, Teichiku Records, King Records, Nippon Phonogram and PolyGram K.K., they created the Avex Trax label.

This led to Avex Trax becoming a "house of refuge" for artists who had left their former labels (e.g. Ayumi Hamasaki from Nippon Columbia, Namie Amuro from Toshiba-EMI, Ami Suzuki from Sony Music Japan).

[2][3][4] It also appealed to artists not content with their current labels (e.g. Gackt from Nippon Crown).