Avi Maoz

[2] He and Noam campaign on Israel's "Jewish identity", which Maoz and his party argue should be against secularism, liberalism, and Reform Judaism.

[4][5] He advocates for social traditionalism, and has campaigned heavily against LGBT rights, calling for a ban on Pride parades in Jerusalem and the legalization of conversion therapy.

[4] As part of the agreement, Maoz heads a new organization focused on Jewish identity, which will include control of Nativ, a body that administers immigration from former Soviet countries.

Maoz has said he wishes to change Israel's Law of Return to exclude non-Jewish grandchildren of Jews, and recognize only Orthodox conversions to Judaism for migration.

[10] On 27 February 2023, Maoz announced his intention to resign as deputy minister, claiming the government did not intend on fulfilling Noam's coalition agreement with Likud.