It is a joint venture between Aviva plc, a British assurance company, and Dabur Group, an Indian conglomerate.

Aviva began operations in July 2002 as a joint venture with Dabur Group, one of India's oldest business houses.

This is in-line with the company’s strategy to focus on newer formats and products that are easier for customers to understand and buy.

Over the last three years, the Aviva Great Wall of Education has collected more than 2 million books, which have been given to more than 500,000 underprivileged children across the country.

[3] The Aviva Great Wall of Education collected over 1.1 million books in 2011 alone.