It is an 80:20 joint venture between Max Financial Services and Axis Bank.

It was founded in 2000 after the liberalization of the insurance sector in India and its operations began in 2001.

In February 2016, Axis Bank held a 6% share in Max Life.

[5] Max Life sells policies on both online and offline channels.

It offers child protection, retirement, savings, and growth plans to individuals and to groups.